Work experience
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Work experience ☆
LALAIs skincare
SOCIAL MEDIA
As one of the first employees at LALAIS, I played a key role across multiple functions, contributing to the growth of the brand. I managed and grew the company’s social media presence on Instagram and TikTok, overseeing content creation and scheduling, as well as developing weekly social media strategies. I actively engaged with our community to foster brand loyalty and build a strong online presence.
In addition as Junior Graphic Designer, I created visual assets such as graphics, educational videos, and event invitations for high-profile events at Bergdorf Goodman and Neiman Marcus, while also retouching images to ensure consistency and quality across all creative materials.
Content creation
At LALAIS, my primary role as Social Media Coordinator and Content Creator was to develop engaging and visually compelling content that resonated with our audience while staying true to the brand's identity. I was responsible for curating and creating high-quality images and videos that not only showcased the brand’s aesthetic but also conveyed its core values and messaging. This involved crafting content that aligned with the latest trends, maintaining consistency across platforms, and ensuring that every post reinforced LALAIS' unique voice and visual style. My goal was to foster deeper connections with the community and increase brand visibility through authentic and dynamic content.
Photography
jr. graphic designer
graphic design
As a Junior Graphic Designer at Lalais, my role was centered around creating all graphic assets for social media and external events. I was responsible for designing eye-catching visuals that aligned with Lalais' brand identity, from social media posts to event signage and promotional materials. This involved working closely with the team to ensure consistency across all platforms and channels, while crafting designs that captured the essence of the brand and engaged our audience. Whether it was creating dynamic graphics for Instagram or designing large-scale event materials, my goal was to produce visually striking content that communicated Lalais’ message and helped elevate the overall brand presence.
Graphics
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Graphics ⋆